{"id":1131,"date":"2025-10-08T20:07:23","date_gmt":"2025-10-08T20:07:23","guid":{"rendered":"https:\/\/www.johnsonfitness.com\/blog\/?p=1131"},"modified":"2026-02-20T20:11:34","modified_gmt":"2026-02-20T20:11:34","slug":"johnson-fitness-wellness-announces-partnership-with-tonal-all-in-one-home-gym-system","status":"publish","type":"post","link":"https:\/\/www.johnsonfitness.com\/blog\/company-new-announcements\/johnson-fitness-wellness-announces-partnership-with-tonal-all-in-one-home-gym-system\/","title":{"rendered":"Johnson Fitness &#038; Wellness Announces Partnership with Tonal, All-in-One Home Gym System"},"content":{"rendered":"<p><b><span data-contrast=\"auto\">COTTAGE GROVE, WI.,<\/span><\/b><span data-contrast=\"auto\"> October 8<\/span><span data-contrast=\"auto\">, 2025 \u2013\u00a0<\/span><a href=\"https:\/\/www.johnsonfitness.com\/\"><span data-contrast=\"none\">Johnson Fitness &amp; Wellness<\/span><\/a><span data-contrast=\"auto\">\u00a0(JFW), the world\u2019s largest specialty fitness retailer and retail division of Johnson Health Tech, announced today that it is partnering with\u00a0<\/span><a href=\"https:\/\/tonal.com\/\"><span data-contrast=\"none\">Tonal<\/span><\/a><span data-contrast=\"auto\">, the pioneer of the world\u2019s smartest strength training system, to retail\u00a0Tonal\u2019s\u00a0strength training system across JFW\u2019s U.S.-based stores and website. This new strategic partnership will allow consumers to experience\u00a0Tonal\u2019s\u00a0leading-edge, data-driven workouts in all JFW stores nationwide, before\u00a0purchasing.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cThis is an exciting partnership between two companies that share the same mission &#8211; providing cutting edge and personalized fitness products to those who want to take their home fitness experience to the next level,\u201d says Bob Zande, President of Johnson Health Tech Retail, Inc. \u201cConsumer interest in strength training is increasing across the US and remains an essential element in a balanced fitness and wellness routine. Bringing\u00a0Tonal\u2019s\u00a0incredible all-inclusive home gym system to JFW and pairing it with JFW\u2019s highly trained in-store store staff and demo process creates an exceptional \u2018try before you buy\u2019 experience for customers.\u201d\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Tonal\u2019s\u00a0mission is to make fitness fit your life through world-class hardware and software, and science-backed\u00a0expertise. Most recently, the company launched the\u00a0<\/span><a href=\"https:\/\/tonal.com\/products\/tonal-2\"><span data-contrast=\"none\">Tonal 2 system<\/span><\/a><span data-contrast=\"auto\">, with 250\u00a0lbs\u00a0of resistance, a built-in camera to help guide correct form, and a new cardio option called Aero HIIT\u2013turning the strength machine into a responsive cardio experience. Tonal prides itself on providing a full gym of equipment in a sleek, minimal footprint; as a result, 90% of Tonal members continue to be active after their first year, making the brand a leader in helping customers sustain long-lasting fitness commitments.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cThis partnership gives more people the opportunity to experience what makes Tonal different\u2013before they buy,\u201d says Darren MacDonald, CEO of Tonal. \u201cJFW\u2019s trusted retail presence and hands-on selling approach is a powerful complement to\u00a0Tonal\u2019s\u00a0category-defining product. Together,\u00a0we\u2019re\u00a0making smart strength training more accessible to households\u00a0nationwide.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">JFW will roll out Tonal on their showroom floors throughout September and October, officially welcoming them to JFW\u2019s already\u00a0large selection\u00a0of the best names and most trusted fitness and wellness brands on the market. With more than 100 locations nationwide, customers across the country have a unique opportunity to connect with JFW\u2019s experienced staff of fitness consultants to help find the right equipment for their goals and home gyms.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">To shop Tonal online or find your closest JFW store, visit\u00a0<\/span><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3806673-1&amp;h=2846779775&amp;u=https%3A%2F%2Fwww.johnsonfitness.com%2F&amp;a=johnsonfitness.com\"><b><span data-contrast=\"none\">johnsonfitness.com<\/span><\/b><\/a><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">About Johnson Fitness &amp; Wellness<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Johnson Fitness &amp; Wellness (JFW) is the retail division of Johnson Health Tech Retail, Inc. JFW is the world&#8217;s largest specialty fitness retailer with more than 220 stores worldwide and counting. Each JFW retail outlet offers the strongest assortment of fitness products and brands, including Matrix Fitness, Vision Fitness, Horizon Fitness,\u00a0BowFlex, and Schwinn. The stores are staffed by experienced fitness consultants who help customers find the perfect product to achieve their fitness goals. Customers have access to a wide selection of personal fitness and wellness equipment, including treadmills, ellipticals, stationary bikes, home gyms, massage\u00a0chairs\u00a0and accessories. To learn more, visit\u202f<\/span><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3806673-1&amp;h=2846779775&amp;u=https%3A%2F%2Fwww.johnsonfitness.com%2F&amp;a=johnsonfitness.com\"><b><span data-contrast=\"none\">johnsonfitness.com<\/span><\/b><\/a><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">About Tonal<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Tonal is the pioneer of intelligent strength training, combining the power of a full gym and the\u00a0expertise\u00a0of a personal trainer in one sleek, wall-mounted system. Using patented digital weight technology, adaptive AI, and real-time data, Tonal intuitively adjusts to each member\u2019s needs, maximizing every rep, tracking progress, and removing guesswork from training. With 10\u00a0years experience\u00a0and over 80 patents across hardware, software, and personalized coaching, Tonal offers\u00a0a comprehensive\u00a0fitness experience that includes strength training, Pilates, cardio, yoga, HIIT, and mobility. Since its founding in 2015, Tonal has helped more than 175,000 members lift over 235 billion pounds while building strength and confidence at home. Headquartered in San Francisco, Tonal continues to lead with science-backed innovation, empowering people to live healthier, longer lives. For more information, or to explore the latest features on Tonal 2, visit\u00a0<\/span><a href=\"http:\/\/tonal.com\/\"><span data-contrast=\"none\">tonal.com<\/span><\/a><span data-contrast=\"auto\">\u00a0and follow Tonal on\u00a0<\/span><a href=\"https:\/\/www.instagram.com\/tonal\/?hl=en\"><span data-contrast=\"none\">Instagram<\/span><\/a><span data-contrast=\"auto\">,\u00a0<\/span><a href=\"https:\/\/www.tiktok.com\/@tonal?lang=en\"><span data-contrast=\"none\">TikTok<\/span><\/a><span data-contrast=\"auto\">,\u00a0<\/span><a href=\"https:\/\/www.facebook.com\/TonalStrong\/photos\/?_rdr\"><span data-contrast=\"none\">Facebook<\/span><\/a><span data-contrast=\"auto\">, and\u00a0<\/span><a href=\"https:\/\/www.youtube.com\/channel\/UCbiYlM8W87Sn-bmQrgF5GLQ\"><span data-contrast=\"none\">YouTube<\/span><\/a><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>COTTAGE GROVE, WI., October 8, 2025 \u2013\u00a0Johnson Fitness &amp; Wellness\u00a0(JFW), the world\u2019s largest specialty fitness retailer and retail division of Johnson Health Tech, announced today that it is partnering with\u00a0Tonal, the pioneer of the world\u2019s smartest strength training system, to retail\u00a0Tonal\u2019s\u00a0strength training system across JFW\u2019s U.S.-based stores and website. This new strategic partnership will allow [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1196,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-1131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-new-announcements"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Johnson Fitness &amp; Wellness Announces Partnership with Tonal, All-in-One Home Gym System | Health &amp; Fitness Blog | Johnson Fitness<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.johnsonfitness.com\/blog\/company-new-announcements\/johnson-fitness-wellness-announces-partnership-with-tonal-all-in-one-home-gym-system\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Johnson Fitness &amp; Wellness Announces Partnership with Tonal, All-in-One Home Gym System | Health &amp; Fitness Blog | Johnson Fitness\" \/>\r\n<meta property=\"og:description\" content=\"COTTAGE GROVE, WI., October 8, 2025 \u2013\u00a0Johnson Fitness &amp; Wellness\u00a0(JFW), the world\u2019s largest specialty fitness retailer and retail division of Johnson Health Tech, announced today that it is partnering with\u00a0Tonal, the pioneer of the world\u2019s smartest strength training system, to retail\u00a0Tonal\u2019s\u00a0strength training system across JFW\u2019s U.S.-based stores and website. This new strategic partnership will allow [&hellip;]\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.johnsonfitness.com\/blog\/company-new-announcements\/johnson-fitness-wellness-announces-partnership-with-tonal-all-in-one-home-gym-system\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Health &amp; Fitness Blog | Johnson Fitness\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/JohnsonFitnessandWellness\" \/>\r\n<meta property=\"article:published_time\" content=\"2025-10-08T20:07:23+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2026-02-20T20:11:34+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.johnsonfitness.com\/blog\/wp-content\/uploads\/2025\/10\/Tonal-at-JFW-1.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\r\n\t<meta property=\"og:image:height\" content=\"720\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"Jill Woodward MS, RDN, CD\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jill Woodward MS, RDN, CD\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.johnsonfitness.com\/blog\/company-new-announcements\/johnson-fitness-wellness-announces-partnership-with-tonal-all-in-one-home-gym-system\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.johnsonfitness.com\/blog\/company-new-announcements\/johnson-fitness-wellness-announces-partnership-with-tonal-all-in-one-home-gym-system\/\"},\"author\":{\"name\":\"Jill Woodward MS, RDN, CD\",\"@id\":\"https:\/\/www.johnsonfitness.com\/blog\/#\/schema\/person\/117468cbd6f30725c873ab47e68680af\"},\"headline\":\"Johnson Fitness &#038; 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