At Matrix, they believe that good is the enemy of great. So when they looked at their rower in 2012 and found that it was merely good, they went to work with the goal to create an unparalleled rowing experience. They knew that rowing had evolved in nearly 20 years since the launch of our original stationary rower, moving into multi-modality circuits, health club cardio floors, specialized rowing classes and elite athletic training facilities.
It was up to our design team — a mix of industrial designers, engineers and product specialists — to create a rower that served all of these different activities without compromise.
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