Madison East, WI Showroom
FOR THE HOME

Our Madison East, WI retail location carries the largest selection of top-quality fitness equipment and billiards - everything from treadmills, ellipticals and home gyms to pool tables and shufffleboards.

Madison East, WI Showroom

Madison East, WI Showroom

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FALL SALE local_offer Save up to $1,000 on Madison East, WI Showroom. * limited time only.
Hoist Mi7 Smith Functional Training System Hoist Mi7 Smith Functional Training System Hoist Mi7 Smith Functional Training System
Hoist Mi7 Smith Functional Training System $6999.00
Matrix A50 Ascent Trainer with XIR Console Matrix A50 Ascent Trainer with XIR Console Matrix A50 Ascent Trainer with XIR Console Matrix A50 Ascent Trainer with XIR Console Matrix A50 Ascent Trainer with XIR Console Matrix A50 Ascent Trainer with XIR Console
ON SALE
Matrix A50 Ascent Trainer with XIR Console $4,799.00 $4499.00
Matrix A30 Ascent Trainer with XIR Console Matrix A30 Ascent Trainer with XIR Console Matrix A30 Ascent Trainer with XIR Console Matrix A30 Ascent Trainer with XIR Console Matrix A30 Ascent Trainer with XIR Console Matrix A30 Ascent Trainer with XIR Console Matrix A30 Ascent Trainer with XIR Console
ON SALE
Matrix A30 Ascent Trainer with XIR Console $4,399.00 $4099.00
Octane Q47x Home Elliptical Octane Q47x Home Elliptical Octane Q47x Home Elliptical
ON SALE
Octane Q47x Home Elliptical $4,599.00 $4099.00
Octane xR6xi Seated Elliptical Octane xR6xi Seated Elliptical Octane xR6xi Seated Elliptical Octane xR6xi Seated Elliptical
ON SALE
Octane xR6xi Seated Elliptical $4,399.00 $3999.00
Matrix TF50 Folding Treadmill with XER Console Matrix TF50 Folding Treadmill with XER Console Matrix TF50 Folding Treadmill with XER Console Matrix TF50 Folding Treadmill with XER Console
ON SALE
Matrix TF50 Folding Treadmill with XER Console $3,999.00 $3599.00
Matrix T50 Treadmill with XER Console Matrix T50 Treadmill with XER Console Matrix T50 Treadmill with XER Console Matrix T50 Treadmill with XER Console
ON SALE
Matrix T50 Treadmill with XER Console $3,899.00 $3499.00
Octane xR6x Seated Elliptical Octane xR6x Seated Elliptical Octane xR6x Seated Elliptical Octane xR6x Seated Elliptical
ON SALE
Octane xR6x Seated Elliptical $3,899.00 $3499.00
Matrix R50 Recumbent Bike with XIR Console Matrix R50 Recumbent Bike with XIR Console Matrix R50 Recumbent Bike with XIR Console Matrix R50 Recumbent Bike with XIR Console Matrix R50 Recumbent Bike with XIR Console Matrix R50 Recumbent Bike with XIR Console Matrix R50 Recumbent Bike with XIR Console
ON SALE
Matrix R50 Recumbent Bike with XIR Console $3,699.00 $3499.00
Octane MTX Max Trainer
ON SALE
Octane MTX Max Trainer $3,799.00 $3399.00
Octane Q37xi Home Elliptical Octane Q37xi Home Elliptical Octane Q37xi Home Elliptical
ON SALE
Octane Q37xi Home Elliptical $3,399.00 $3099.00
Matrix E30 Elliptical with XER Console Matrix E30 Elliptical with XER Console Matrix E30 Elliptical with XER Console Matrix E30 Elliptical with XER Console Matrix E30 Elliptical with XER Console Matrix E30 Elliptical with XER Console
ON SALE
Matrix E30 Elliptical with XER Console $3,199.00 $2899.00
Matrix E50 Elliptical with XR Console Matrix E50 Elliptical with XR Console Matrix E50 Elliptical with XR Console Matrix E50 Elliptical with XR Console
ON SALE
Matrix E50 Elliptical with XR Console $3,099.00 $2799.00
Octane Fitness ZR7 Zero Runner Octane Fitness ZR7 Zero Runner Octane Fitness ZR7 Zero Runner Octane Fitness ZR7 Zero Runner Octane Fitness ZR7 Zero Runner Octane Fitness ZR7 Zero Runner Octane Fitness ZR7 Zero Runner
ON SALE
Octane Fitness ZR7 Zero Runner $3,299.00 $2799.00
Matrix R30 Recumbent Bike with XER Console Matrix R30 Recumbent Bike with XER Console Matrix R30 Recumbent Bike with XER Console Matrix R30 Recumbent Bike with XER Console Matrix R30 Recumbent Bike with XER Console Matrix R30 Recumbent Bike with XER Console
ON SALE
Matrix R30 Recumbent Bike with XER Console $2,899.00 $2699.00
Matrix TF30 Folding Treadmill with XR Console Matrix TF30 Folding Treadmill with XR Console Matrix TF30 Folding Treadmill with XR Console
ON SALE
Matrix TF30 Folding Treadmill with XR Console $2,999.00 $2699.00
Matrix U50 Upright Bike with XER Console Matrix U50 Upright Bike with XER Console Matrix U50 Upright Bike with XER Console Matrix U50 Upright Bike with XER Console Matrix U50 Upright Bike with XER Console Matrix U50 Upright Bike with XER Console
ON SALE
Matrix U50 Upright Bike with XER Console $2,799.00 $2599.00
Octane Q37x Home Elliptical Octane Q37x Home Elliptical Octane Q37x Home Elliptical
ON SALE
Octane Q37x Home Elliptical $2,899.00 $2599.00
Vision S7100HRT Suspension Trainer Vision S7100HRT Suspension Trainer Vision S7100HRT Suspension Trainer
ON SALE
Vision S7100HRT Suspension Trainer $2,999.00 $2599.00
Matrix U30 Upright Bike with XER Console Matrix U30 Upright Bike with XER Console Matrix U30 Upright Bike with XER Console Matrix U30 Upright Bike with XER Console Matrix U30 Upright Bike with XER Console Matrix U30 Upright Bike with XER Console
ON SALE
Matrix U30 Upright Bike with XER Console $2,499.00 $2299.00
Bodycraft HFT Functional Trainer
Bodycraft HFT Functional Trainer $2199.00
Bowflex TreadClimber TC100 Bowflex TreadClimber TC100 Bowflex TreadClimber TC100 Bowflex TreadClimber TC100 Bowflex TreadClimber TC100 Bowflex TreadClimber TC100
ON SALE
Bowflex TreadClimber TC100 $2,599.00 $2199.00
Matrix R30 Recumbent Bike with XR Console Matrix R30 Recumbent Bike with XR Console Matrix R30 Recumbent Bike with XR Console Matrix R30 Recumbent Bike with XR Console
ON SALE
Matrix R30 Recumbent Bike with XR Console $2,399.00 $2199.00
Bodycraft GL Strength Training System Bodycraft GL Strength Training System
Bodycraft GL Strength Training System $2049.00
Octane Q35x Home Elliptical Octane Q35x Home Elliptical Octane Q35x Home Elliptical
ON SALE
Octane Q35x Home Elliptical $2,199.00 $1999.00
Matrix CXC Indoor Training Cycle Matrix CXC Indoor Training Cycle Matrix CXC Indoor Training Cycle Matrix CXC Indoor Training Cycle Matrix CXC Indoor Training Cycle Matrix CXC Indoor Training Cycle Matrix CXC Indoor Training Cycle
ON SALE
Matrix CXC Indoor Training Cycle $2,195.00 $1995.00
Matrix Rowing Machine Matrix Rowing Machine Matrix Rowing Machine Matrix Rowing Machine
Matrix Rowing Machine $1895.00
Bowflex T216 Treadmill Bowflex T216 Treadmill Bowflex T216 Treadmill Bowflex T216 Treadmill Bowflex T216 Treadmill
ON SALE
Bowflex T216 Treadmill $2,699.00 $1799.00
First Degree Viking3 Wooden Frame AR Fluid Rower First Degree Viking3 Wooden Frame AR Fluid Rower First Degree Viking3 Wooden Frame AR Fluid Rower First Degree Viking3 Wooden Frame AR Fluid Rower
ON SALE
First Degree Viking3 Wooden Frame AR Fluid Rower $1,999.00 $1699.00
Bodycraft VR500 Pro Rowing Machine Bodycraft VR500 Pro Rowing Machine Bodycraft VR500 Pro Rowing Machine
Bodycraft VR500 Pro Rowing Machine $1499.00
Bowflex T116 Treadmill Bowflex T116 Treadmill Bowflex T116 Treadmill Bowflex T116 Treadmill Bowflex T116 Treadmill
ON SALE
Bowflex T116 Treadmill $2,399.00 $1499.00
Bowflex Max Trainer M7 Bowflex Max Trainer M7 Bowflex Max Trainer M7 Bowflex Max Trainer M7 Bowflex Max Trainer M7 Bowflex Max Trainer M7
ON SALE
Bowflex Max Trainer M7 $1,999.00 $1499.00
Horizon Elite E7 Elliptical Horizon Elite E7 Elliptical Horizon Elite E7 Elliptical
ON SALE
Horizon Elite E7 Elliptical $2,099.00 $1399.00
Horizon Evolve 5 Elliptical Horizon Evolve 5 Elliptical Horizon Evolve 5 Elliptical Horizon Evolve 5 Elliptical Horizon Evolve 5 Elliptical Horizon Evolve 5 Elliptical Horizon Evolve 5 Elliptical
ON SALE
Horizon Evolve 5 Elliptical $1,799.00 $1399.00
Hoist Ride Leg Press for Select Elite Series
Hoist Ride Leg Press for Select Elite Series $1299.00
Horizon Elite T5 Treadmill Horizon Elite T5 Treadmill Horizon Elite T5 Treadmill
ON SALE
Horizon Elite T5 Treadmill $1,699.00 $1199.00
Horizon Evolve 3 Elliptical Horizon Evolve 3 Elliptical Horizon Evolve 3 Elliptical Horizon Evolve 3 Elliptical Horizon Evolve 3 Elliptical
ON SALE
Horizon Evolve 3 Elliptical $1,599.00 $1199.00
Lifespan R5i Recumbent Bike Lifespan R5i Recumbent Bike Lifespan R5i Recumbent Bike Lifespan R5i Recumbent Bike Lifespan R5i Recumbent Bike Lifespan R5i Recumbent Bike
ON SALE
Lifespan R5i Recumbent Bike $1,499.00 $1199.00
BodyCraft VR400 Rower BodyCraft VR400 Rower BodyCraft VR400 Rower BodyCraft VR400 Rower BodyCraft VR400 Rower
ON SALE
BodyCraft VR400 Rower $1,599.00 $1199.00
Echelon Smart Connect Bike EX3 Echelon Smart Connect Bike EX3 Echelon Smart Connect Bike EX3
ON SALE
Echelon Smart Connect Bike EX3 $1,299.00 $999.00
Horizon 7.0 AE Elliptical Horizon 7.0 AE Elliptical Horizon 7.0 AE Elliptical Horizon 7.0 AE Elliptical Horizon 7.0 AE Elliptical
ON SALE
Horizon 7.0 AE Elliptical $1,999.00 $999.00
Horizon 7.0 AT Treadmill Horizon 7.0 AT Treadmill Horizon 7.0 AT Treadmill Horizon 7.0 AT Treadmill Horizon 7.0 AT Treadmill Horizon 7.0 AT Treadmill
ON SALE
Horizon 7.0 AT Treadmill $1,999.00 $999.00
Lifespan C5i Upright Bike Lifespan C5i Upright Bike Lifespan C5i Upright Bike Lifespan C5i Upright Bike Lifespan C5i Upright Bike Lifespan C5i Upright Bike
ON SALE
Lifespan C5i Upright Bike $1,399.00 $999.00
BodyCraft VR200 Rower BodyCraft VR200 Rower
BodyCraft VR200 Rower $899.00
Hoist Standard Leg Press for Select Elite Series
Hoist Standard Leg Press for Select Elite Series $899.00
Horizon Adventure 3 Treadmill Horizon Adventure 3 Treadmill
ON SALE
Horizon Adventure 3 Treadmill $1,299.00 $899.00
Echelon Smart Connect Bike EX1 Echelon Smart Connect Bike EX1 Echelon Smart Connect Bike EX1
ON SALE
Echelon Smart Connect Bike EX1 $999.00 $799.00
Hoist Fitness Tree
Hoist Fitness Tree $799.00
Horizon Oxford 3 Rower Horizon Oxford 3 Rower Horizon Oxford 3 Rower Horizon Oxford 3 Rower Horizon Oxford 3 Rower Horizon Oxford 3 Rower Horizon Oxford 3 Rower Horizon Oxford 3 Rower
ON SALE
Horizon Oxford 3 Rower $1,299.00 $799.00
Horizon T202 Treadmill Horizon T202 Treadmill Horizon T202 Treadmill Horizon T202 Treadmill Horizon T202 Treadmill Horizon T202 Treadmill
ON SALE
Horizon T202 Treadmill $1,299.00 $799.00
Hoist Multi-Purpose Squat Rack
Hoist Multi-Purpose Squat Rack $699.00
Horizon Comfort U Upright Bike Horizon Comfort U Upright Bike Horizon Comfort U Upright Bike Horizon Comfort U Upright Bike
ON SALE
Horizon Comfort U Upright Bike $899.00 $619.00
Bowflex SelectTech 1090 Adjustable Dumbbells Bowflex SelectTech 1090 Adjustable Dumbbells
ON SALE
Bowflex SelectTech 1090 Adjustable Dumbbells $799.00 $599.00
Hoist 7 Position FID Bench Hoist 7 Position FID Bench Hoist 7 Position FID Bench Hoist 7 Position FID Bench
Hoist 7 Position FID Bench $499.00
LifeSpan RW1000 Rowing Machine LifeSpan RW1000 Rowing Machine LifeSpan RW1000 Rowing Machine LifeSpan RW1000 Rowing Machine
ON SALE
LifeSpan RW1000 Rowing Machine $699.00 $499.00
Bodycraft Flat Incline Utility Bench Bodycraft Flat Incline Utility Bench Bodycraft Flat Incline Utility Bench
Bodycraft Flat Incline Utility Bench $459.00
Hoist 2 Tier 48in Tray Dumbbell Rack
Hoist 2 Tier 48in Tray Dumbbell Rack $429.00
Hoist 8-pair Vertical Dumbbell Rack
Hoist 8-pair Vertical Dumbbell Rack $329.00
Teeter EP-560 Inversion Table Teeter EP-560 Inversion Table Teeter EP-560 Inversion Table Teeter EP-560 Inversion Table Teeter EP-560 Inversion Table
ON SALE
Teeter EP-560 Inversion Table $449.00 $329.00
Hoist Mi5 Functional Training Accessory Kit Hoist Mi5 Functional Training Accessory Kit
Hoist Mi5 Functional Training Accessory Kit $300.00
Hoist Folding Multi Bench Hoist Folding Multi Bench Hoist Folding Multi Bench
Hoist Folding Multi Bench $299.00
Hoist Folding Ab Back Hyper Bench
Hoist Folding Ab Back Hyper Bench $299.00
Matrix CXC Indoor Cycle LCD Console
ON SALE
Matrix CXC Indoor Cycle LCD Console $275.00 $250.00
Hoist Olympic Plate Tree
Hoist Olympic Plate Tree $239.00
Bowflex SelectTech 4.1 Incline Decline Bench Bowflex SelectTech 4.1 Incline Decline Bench Bowflex SelectTech 4.1 Incline Decline Bench Bowflex SelectTech 4.1 Incline Decline Bench Bowflex SelectTech 4.1 Incline Decline Bench Bowflex SelectTech 4.1 Incline Decline Bench Bowflex SelectTech 4.1 Incline Decline Bench Bowflex SelectTech 4.1 Incline Decline Bench
ON SALE
Bowflex SelectTech 4.1 Incline Decline Bench $229.00 $199.00
Hoist Leg Ext Curl Attach for HF-5165 5970 Hoist Leg Ext Curl Attach for HF-5165 5970
Hoist Leg Ext Curl Attach for HF-5165 5970 $199.00
TRX Suspension Trainer Home Pack TRX Suspension Trainer Home Pack
ON SALE
TRX Suspension Trainer Home Pack $199.95 $179.95
Synca Quzy Neck & Shoulder Massager Synca Quzy Neck & Shoulder Massager Synca Quzy Neck & Shoulder Massager Synca Quzy Neck & Shoulder Massager Synca Quzy Neck & Shoulder Massager Synca Quzy Neck & Shoulder Massager Synca Quzy Neck & Shoulder Massager
ON SALE
Synca Quzy Neck & Shoulder Massager $199.99 $169.99
Hampton 7 ft Zinc Chrome Olympic Bar 700
Hampton 7 ft Zinc Chrome Olympic Bar 700 $160.00
GoFit Combat Rope
GoFit Combat Rope $159.99
Bowflex SelectTech DB Stand with Media Rack Bowflex SelectTech DB Stand with Media Rack Bowflex SelectTech DB Stand with Media Rack
ON SALE
Bowflex SelectTech DB Stand with Media Rack $169.00 $139.00
Bowflex SelectTech 2 in 1 Stand Bowflex SelectTech 2 in 1 Stand Bowflex SelectTech 2 in 1 Stand Bowflex SelectTech 2 in 1 Stand Bowflex SelectTech 2 in 1 Stand
ON SALE
Bowflex SelectTech 2 in 1 Stand $169.00 $139.00
BOSU® Total Training System for the Home with 4 DVD Workouts
BOSU® Total Training System for the Home with 4 DVD Workouts $129.95
Hoist Preacher Curl Attach for HF-5165
Hoist Preacher Curl Attach for HF-5165 $129.00
Hampton 49 in Olympic Curl Bar
Hampton 49 in Olympic Curl Bar $120.00
Hampton - 7 foot Zinc Chrome Olympic Bar-500
Hampton - 7 foot Zinc Chrome Olympic Bar-500 $100.00
GoFit 25 lbs 13-inch Wall Ball
GoFit 25 lbs 13-inch Wall Ball $99.99
SuperMats Treadmill Mat
ON SALE
SuperMats Treadmill Mat $109.00 $99.00
GoFit 20 lbs 13-inch Wall Ball
GoFit 20 lbs 13-inch Wall Ball $89.99
GoFit 16 lbs 13-inch Wall Ball
GoFit 16 lbs 13-inch Wall Ball $79.99
SuperMats GymMat Mat - 4 ft x 6 ft SuperMats GymMat Mat - 4 ft x 6 ft
ON SALE
SuperMats GymMat Mat - 4 ft x 6 ft $89.00 $69.00
GoFit Extreme Ab Wheel
GoFit Extreme Ab Wheel $59.99
GoFit 12 inch Premium Wood Plyobox
GoFit 12 inch Premium Wood Plyobox $59.99
Hampton 28 in Revolving Curl Bar
Hampton 28 in Revolving Curl Bar $58.00
Hampton 14 in Chrome Standard Dumbbell Handles Starlock
Hampton 14 in Chrome Standard Dumbbell Handles Starlock $50.00
Hampton Seated Row Double D Handle
Hampton Seated Row Double D Handle $40.00
Hampton Triceps Press Down Bar
Hampton Triceps Press Down Bar $40.00
GoFit 10 lb Padded Pro Ankle Weights
GoFit 10 lb Padded Pro Ankle Weights $39.99
GoFit Professional Grade Stability Ball - 55 cm
GoFit Professional Grade Stability Ball - 55 cm $39.99
GoFit Professional Grade Stability Ball - 65 cm
GoFit Professional Grade Stability Ball - 65 cm $39.99
GoFit Professional Grade Stability Ball - 75 cm
GoFit Professional Grade Stability Ball - 75 cm $39.99
GoFit 18
GoFit 18" Massage Roller $39.99
GoFit Elevated Chin-Up Station
GoFit Elevated Chin-Up Station $39.99
Hampton Deluxe Ergo Stirrup Handle
Hampton Deluxe Ergo Stirrup Handle $35.00
GoFit 36
GoFit 36" Gray Foam Roller $34.99
GoFit Ultimate ProGym
GoFit Ultimate ProGym $34.99
GoFit 24
GoFit 24" Blue Foam Roller $24.99
GoFit Tricep Rope
GoFit Tricep Rope $24.99
GoFit 5 lb Padded Pro Ankle Weights
GoFit 5 lb Padded Pro Ankle Weights $24.99
GoFit Core Stability Disk
GoFit Core Stability Disk $24.99
GoFit 30 lb Power Tube with Handles
GoFit 30 lb Power Tube with Handles $19.99
GoFit Wrist & Forearm Blaster
GoFit Wrist & Forearm Blaster $19.99
GoFit Heavy Jump Rope
GoFit Heavy Jump Rope $19.99
GoFit 25 lb Power Tube with Handles
GoFit 25 lb Power Tube with Handles $17.99
GoFit 20 lb Power Tube with Handles
GoFit 20 lb Power Tube with Handles $15.99
GoFit 15 lb Power Tube with Handles
GoFit 15 lb Power Tube with Handles $14.99
GoFit Resist-a-Cuff - Light to Medium
GoFit Resist-a-Cuff - Light to Medium $14.99
GoFit Resist-a-Cuff - Medium to Heavy
GoFit Resist-a-Cuff - Medium to Heavy $14.99
GoFit Push-Up Bars
GoFit Push-Up Bars $14.99
GoFit Stretch Rope
GoFit Stretch Rope $14.99
GoFit 10 lb Power Tube with Handles
GoFit 10 lb Power Tube with Handles $13.99
GoFit 5 lb Power Tube with Handles
GoFit 5 lb Power Tube with Handles $12.99
GoFit Speed Jump Rope
GoFit Speed Jump Rope $9.99
GoFit Tube & Band Ankle Strap with Carabiner
GoFit Tube & Band Ankle Strap with Carabiner $6.99
GoFit Cotton Wrist Straps
GoFit Cotton Wrist Straps $4.99
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